Residents of Vaikuntha never fall down however, some, less than 10% image, dream or 'think' they are fallen while in actual fact, their nitya-siddha body has never left Vaikuntha.
This places their 'awareness' outside of Vaikuntha and in a place where they are not serving Krishna. This place is called the material creation or mahat-tattva and is created for this purpose of for filing the mistaken 'selfish' desires of those who choose to miss use their freewill in Goloka-Vrindavana and Vaikuntha..
It is only in this way of 'dreaming' (As nitya-baddha) does the marginal living entity 'so called falls' from Goloka-Vrindavana or Vaikuntha.